XMTP · · 1 min read

The Attention Economy Just Flipped. Zora launches DMs on Zora, secured by XMTP.

The Attention Economy Just Flipped.  Zora launches DMs on Zora, secured by XMTP.

For years, platforms have treated your attention like a commodity, something to extract, auction, and resell.

Today, that changes. Zora + XMTP unlock the new primitive for attention itself: ownership.

How we got here:

Today, paid messaging is a one of the most valuable business models on the internet worth billions.

…but each model is pay-to-reach. Extractive. Linear. Zero-sum.

What Zora + XMTP create: A foundational shift:

From pay-to-reach → own-to-connect

Introducing DMs on Zora — creator coins that let anyone invest in someone’s attention and share in their rise. Starting with DMs.

You don’t just pay for a chat. You become part of their story.

Why it matters:

  1. The most profitable business online is attention. This rewrites the playbook.
  2. Every profile is now a coin. Zora lets you launch your Creator Coin. XMTP powers the private, secure conversations owned by you.
  3. The upside is finally mutual. Early supporters share in long-term value.

Built for creators. This isn’t a tweak. It’s a new internet primitive. Native, composable, and quantum level encrypted. Zora x XMTP gives you:

The future isn’t paywalled. It’s private. And you hold the keys. Launch your Creator Coin. Bet on creators you believe in.

The game just changed.

→ [Get started now]

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